THE STORY / BUILDING IN PUBLIC
An agency. From day one.
What happens when you start a marketing agency? We made the journey a series — starting the business, finding clients and sharing what we learned along the way.
A story worth coming back to.
OUR OWN CASE / SINCE APRIL 2024
We started
at zero.
A new agency needed to be noticed, understood and considered. This is how we combined founder stories, marketing insights and paid ads to build our own business.
See how we built it ↓APR 2024
STARTING OUTCONTENT → TRUSTENQUIRIES
STARTING OUTCONTENT → TRUSTENQUIRIES
01 / OUR APPROACH
Give people a reason
to follow. And to believe.
As a new agency, we had no established audience and no reason to expect people to choose us. Our story gave them a reason to notice; our expertise gave them something to judge; advertising made the invitation clear.
THE EXPERTISE / SHARING OUR THINKING
Show how we think.
Alongside the story, we shared marketing insights, creative decisions and our approach to value — giving business owners a way to judge our thinking before a conversation.
A reason to consider our expertise.
WORKING ALONGSIDE THE CONTENT / PAID ADVERTISING
Make the invitation clear.
We also ran ads to introduce our services and bring in enquiries. Content gave people more to explore; advertising made the opportunity to work with us explicit.
Story + expertise + a clear invitation. Different jobs, working together.
02 / WHAT FOLLOWED
From starting out
to being followed.
As our audience grew, we were also receiving enquiries, signing clients and delivering their work. In our December 2024 update, we shared one public milestone: from zero to 10,000 followers in 259 days.
10,000followers in 259 days
Milestone shared December 2024 · CLS founder update
Watch the growth story ↗ANOTHER PART OF THE PICTURE
The archived first-Reel screenshot records 162.1萬 views. It shows the reach of that piece; the follower milestone shows audience growth over time.
BEYOND OUR OWN ACCOUNT
Our story didn’t
stop with us.
While building our own brand, we were creating for others.
Different brands. More stories to tell.
Selected work.
Different audiences, different messages. Explore the work.
SELECTED FILMS
Made to move.
Stories, campaigns and brands in motion. Tap a film to watch with sound.
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LIFECLUBFilm / motion
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Ganto GelatoFilm / motion
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LendelaFilm / motion
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BeanitfulFilm / motion
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Frida & FlorenceFilm / motion
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LIFECLUBFilm / motion
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T:catchFilm / motion
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Giant MeowFilm / motion
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LendelaFilm / motion
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Diamond ICQFilm / motion
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MyeongMeFilm / motion
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LendelaFilm / motion
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PhoenixFilm / motion
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WATIFilm / motion
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LendelaFilm / motion
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千之味Film / motion
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LendelaFilm / motion
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Logo promoFilm / motion
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▶WATCH FILM ↗WHAT THIS CASE SHOWS
Different ways in.
One connected brand.
Someone may discover a story, explore an insight or see an ad first. What matters is what they can find next.
“Why would I follow?”
Watch the story ↗A reason to stay curious.
The founder series gives people a story to come back to.
“How do you think?”
Explore the thinking ↗Something to judge us by.
Marketing insights reveal how we approach business questions.
“Could we work together?”
THE COOPERATION ENTRY POINT
Your business.Our next conversation.
Explore an ongoing partnership across content, creative and advertising.
Explore working together ↓A clear way to enquire.
Advertising introduces the offer; our service and contact pages carry the conversation forward.
More to explore. More context for a decision.
These are complementary roles, not a fixed sequence every customer follows.
WHAT ABOUT YOUR BUSINESS?
Your business
shapes the plan.
One customer question.
A connected set of work.
?
“Why does it cost more?”
ILLUSTRATIVE SERVICE BUSINESSShow what makes it worth it.
01 / PLAN THE FILM
PROCESS FILMSHOT PLAN
01 · WIDEUnderstand the need.
+
02 · CLOSE-UPShow the detail.
03 · OVERHEADExplain the care.
Storyboard sketch · before production
Make the process visible.
02 / EXPLAIN THE OFFER
Make the scope clear.
03 / CONTINUE THE MESSAGE
YOUR BRANDService Contact
THE VALUE IS IN THE DETAILSKnow what
you're choosing.
BeforeDuringAfter
What's included?+
How does it work?+
What happens afterwards?+
Carry it into the enquiry.
THEN WE LISTEN AGAINNew question.
New question.
Next improvement.
“What happens after the service?”
THE NEXT WEBSITE / CONTENT UPDATE
What's included?+
How does it work?+
What happens afterwards?+A clear aftercare guide: what to expect, what to do next and how to get support.
New answer → next explainerOpen the new answer ↑
Let's plan what comes next for your business.
Discuss an ongoing partnership ↗Chat on WhatsApp ↗
An ongoing retainer for content, creative and advertising — planned and refined together.