ADVERTISING & LEAD GENERATION

More of the right
enquiries.

Creative, paid media and conversion.
Built around your business.
Discuss your goalsExplore the channels
↓
Time Off Beauty 4:5 social creative by CLS Studio
Diamond ICQ 4:5 diamond buyback creative by CLS Studio
Creative that
earns attention.
↗
DIAMOND ICQ · AD CREATIVE
Meta AdsWhatsAppGoogle Ads

The right message.
The right channel.

Turn interest into a conversation with a clear next step.
  • Creative built around your offer
  • A useful next step
  • Outcomes worth measuring
◉
WhatsApp
Example
Hi CLS, I’d like to discuss our next campaign.
✓
Enquiry received
CREATIVE → MEDIA → CONVERSATION
Illustrative campaign journey · Actual CLS production & creative
START WITH THE BUSINESS

Different channels.
Different moments.

Get clear on the problem before choosing the platform.
01
Too few enquiries
Find the friction before adding spend.
02
Wrong-fit leads
Give the right people a reason to respond.
03
Conversations. No sales.
Look beyond the click.
We look at reach, the offer and the steps between interest and enquiry — before simply increasing the budget.
Meta Lead Ads
01
E
Example Studio
Sponsored · Illustrative example
Illustrative interior campaign, stock room photograph

Spaces designed
around you.

A clearer idea of your next home.
Plan your project →
Give interested people a focused form. Capture enough context to make the enquiry useful.
Explore lead forms ↗
Click-to-WhatsApp
02
◉
Start with a conversation.
Hi, can you help with our next campaign?
Tell us what you would like to change.
Message…
➤
Meet prospects in a familiar space, with a useful opening message and a plan for the reply.
Explore WhatsApp ads ↗
Google Ads / SEM
03
G
oogle
interior design hong kong
All   Images   Maps   Videos
Sponsored · example.com

Interior design around your life.

Thoughtful spaces. A clear plan for your home.
Our work   ·   Plan your project
Respond to active search intent with a relevant ad and a page that continues the same promise.
Explore paid search ↗
Stock interior image for the fictional enquiry example
EXAMPLE STUDIO

More than a home.
A calmer you.

FORM PREVIEW

Tell us about
your project.

The right questions make the next conversation more useful.
Project type
Full renovation
⌄
Estimated timeline
Within 3 months
⌄
Property size
600–900 sq. ft.
⌄
Discuss your project →
Illustrative form · No information collected
META LEAD ADS

Make the
enquiry useful.

More fields are not always better. We balance useful context with the effort it takes to enquire.

  1. Offer & audience

    A clear reason for the right people to respond.

  2. Creative testing

    Test messages, formats and offers against the outcome.

  3. Lead forms

    Ask what your team needs for a useful first conversation.

  4. Campaign optimisation

    Review quality alongside cost per enquiry.
CLICK-TO-WHATSAPP

Give the conversation
a direction.

The ad starts the interest. Your first response helps it go somewhere.
Lendela video by CLS StudioPlay film ↗
Lendela · Video creative by CLS
From creative
to conversation.
◉
Example Studio
Example conversation
Hi, I’d like to know more about a campaign for our business.
10:24 ✓✓
Of course. What would you most like to improve?
More enquiriesBetter lead quality
Choose a goal to see how the conversation can continue.
Message…
Ad creative & offer
Opening message
Enquiry routing
Follow-up journey
THE MESSAGE / BEFORE THE CLICK

One service.
Three reasons to respond.

Choose the question your ad needs to answer.

EExample StudioSponsored · Fictional example•••
Illustrative renovation campaign
EXAMPLE STUDIO / RENOVATION

Your flat feels smaller
than it should.

Make room for the way you live.

Explore the possibilities↗
01 / RECOGNITION

Start with their everyday problem.

The room is the same. The message gives someone a reason to notice it.

Same business · Same service · Different question
THE TEST / A CLEAR QUESTION

Change one thing.
Learn something useful.

Illustrative hook test. Keep the offer, format and enquiry route consistent.

VERSION A / THE PROBLEMSame renovation image for version A

Not enough room
for everyday life?

Discuss your renovation →
A/B
VERSION B / THE POSSIBILITYSame renovation image for version B

A better layout.
A calmer home.

Discuss your renovation →
Changed: the hookHeld consistent: service · image · offer · destination
What would tell us which direction to take?

Review the response alongside enquiry quality and the test conditions. A cheaper enquiry alone does not establish a winner. Keep, refine or test again according to the evidence.

THE HANDOFF / AFTER THE CLICK

Keep the promise
all the way through.

One invitation: discuss your renovation. Choose the enquiry route.

THE AD PROMISE

A home that fits your life.

Renovation ad promiseDiscuss your renovation →
YOUR LANDING PAGE

Let’s plan your renovation.

Explore the work, the process and what your project needs.

Project type · Property size · Timing
Request a conversation →

Fictional examples. No form submission or message is sent from this demonstration.

CREATIVE & PLACEMENT

Creative built
for the placement.

Different formats. A coherent message.
Actual work produced by CLS Studio.
HS Credit 4:5 WhatsApp advertising creative by CLS Studio
HS Credit
4:5 · Social creative
LIFECLUB video by CLS StudioPlay film ↗
LIFECLUB
9:16 · Video production
Beyond Horizon 4:5 social creative by CLS Studio
Beyond Horizon
4:5 · Social creative
Design, scripts, shooting, editing and placement adaptations — scoped around the campaign, not a content quota.
Explore more of our work ↗
MEASURE WHAT MATTERS

Optimise for what happens
after the click.

A cheaper enquiry is only useful if it helps your business.
01 / ATTRACT
Advertising
Reach with a relevant message.
02 / RESPOND
Enquiry
A completed expression of interest.
03 / QUALIFY
Qualified lead
A fit for your offer and business.
04 / CONVERT
Customer
A recorded business outcome.
Learn → Optimise → Improve
Count a successfully saved form as an enquiry. A later WhatsApp click is a separate interaction — not another lead.
Lead quality
Cost per qualified lead
ROAS
ROI
Where supported, eligible qualified-lead and customer events can feed back into advertising through integrations such as Meta Conversions API. Better signals do not guarantee better results. ROAS compares attributed revenue with ad spend; ROI also depends on the relevant costs and return.
THE ACTUAL WORK

What we
actually manage.

Strategy, creative, media and measurement.
A scope built around what your business needs.
01

Strategy & planning

Business goals, offer and audience

We look at the offer, the audience and the journey before choosing channels. If the problem sits in pricing, the proposition or follow-up, that belongs in the conversation too.
Business & funnel review · Channel plan · Campaign brief
02

Campaign management

Meta Ads, CTWA and Google Ads

Campaign structure, targeting and search intent, budget allocation, ad variations and ongoing review. We look at the enquiry and the downstream outcome where that data is available.
Campaign setup · Testing · Budget review · Optimisation
03

Creative & conversion

Make the message work beyond the ad

Creative direction, design, video and landing-page or form improvements can be included according to the agreed scope. Production and development requirements are defined before work starts.
Concept & copy · Design & video · Form or landing page
04

Measurement & review

Close the gap between clicks and business

Define useful events, check the setup and review enquiries, quality and outcomes. CRM and server-side integrations depend on the tools, data and access available.
Tracking plan · Event QA · Reporting · Next actions

A few practical questions.

Are media spend and service fees separate?
Yes. Media spend is paid to the platforms. We work through ongoing monthly retainers, not one-off campaigns. Production and additional tools are agreed separately in the proposal.
Which channel is right for my business?
It depends on the buying journey, the offer and how enquiries are handled. Search can respond to active intent; Meta can introduce and develop interest; lead forms and WhatsApp provide different enquiry routes.
Can you work with our existing creative or in-house team?
Yes. We can build on useful existing assets and agree who owns production, campaign management and follow-up.
What if we get enquiries but they do not become sales?
We review the offer, lead fit, response and sales process alongside advertising. More enquiries alone will not solve every conversion problem.
CLS Studio founder content and growth story
OUR OWN EXAMPLE

We built CLS
this way.

Content that shows the value. Trust built over time. Advertising that turns interest into conversations.
Explore our growth ↗
YOUR NEXT CHAPTER

Let’s work on
your next enquiry.

Tell us what you want to change.
We’ll start with your business.
Send your details