The 30-day launch process behind every campaign we run — no mystery, no fluff, no lock-in.
- 30 Days — Discovery to live campaign
- Week 1 — Strategy delivery
- 100% — Ad account ownership is yours
The short version: We move fast, communicate constantly, and hand you full ownership from day one. Within 30 days you'll have a live campaign with real data.
Sound Familiar? This Article Is for You.
- Worried about agency lock-in
- Don't know what to expect from onboarding
- Had bad agency experiences before
- Unsure if you're agency-ready
- Need results fast
- Want transparency in the process
Why Structured Onboarding Matters
Most agency relationships fail because of bad process, not bad ads. Agencies with formal onboarding deliver stronger early results and align faster with client goals.
- 40% — Better 90-day results with formal onboarding
- 3× — Faster alignment vs ad-hoc agencies
- 67% — Of churn traces back to poor onboarding
- 14 Days — Our avg. time to live ads
The 8-Step Launch Process
Here is exactly what happens after you say yes — every step, every timeline, no surprises.
1. Day 1 — Discovery Call
60-minute deep dive: revenue model, target customers, past marketing, what success looks like.
- Business model and margins
- Current acquisition channels
- Competitor landscape
- Budget and growth targets
2. Day 2–3 — Account Audit
We audit your ad accounts, GA4, and CRM — pixel setup, conversion tracking, audience structure, past creative.
- Meta & Google Ads health check
- Pixel and tracking audit
- Creative performance scoring
- Landing page review
3. Day 4–5 — Strategy Presentation
Full media plan: channel allocation, audience segments, messaging angles, budget splits, KPI targets.
- Channel recommendation
- Audience definitions
- Budget allocation
- 90-day KPI roadmap
4. Day 6–10 — Creative Production
In-house team produces static, carousel, and video creatives. Drafts reviewed before going live.
- 3–5 creative concepts
- English and/or Chinese copy
- Video edits with multiple hooks
- Client review round
5. Day 11–14 — Campaign Setup & Launch
Campaigns built inside your ad account. Structure, targeting, UTMs, conversion events configured and QA'd.
- Campaign architecture in your account
- UTM framework
- Conversion event mapping
- 42-point launch checklist
6. Day 15–21 — Learning Phase
Algorithms need data. We monitor daily, resist premature changes. You get mid-week pulse and weekly snapshot.
- Daily monitoring
- Anomaly alerts within 4 hours
- Mid-week pulse report
- Weekly performance snapshot
7. Day 22–28 — First Optimization
Cut underperformers, scale winners. Budget shifts, creative refreshes, audience refinements — all shared with you.
- Kill underperforming ad sets
- Scale top creative variants
- Refine audience segments
- Test new hooks
8. Day 30 — Performance Review
Live walkthrough: cost-per-lead, ROAS, business impact, and month two recommendations.
- Full 30-day report
- Cost-per-result vs target
- Creative ranking
- Month 2 strategy
How CLS Compares
| CLS Studio | Typical Agency | Freelancer | In-House | |
|---|---|---|---|---|
| Onboarding | 5 days | 2–4 weeks | 1–2 weeks | 1–3 months |
| Strategy | Day 5 | Week 3–4 | Varies | Depends |
| Creative | Yes, in-house | Extra cost | Usually not | If staffed |
| Reporting | Weekly + dashboard | Monthly | On request | Custom |
| Account | 100% yours | Often theirs | Usually yours | Yours |
| Contract | Month-to-month | 6–12 mo lock-in | Project-based | Employment |
| Communication | WhatsApp + calls | Email, slow | Variable | Internal |
Week-by-Week at a Glance
Week 1: Discovery & Strategy
- Discovery call Day 1
- Account and funnel audit
- Strategy deck by Day 5
- Messaging angles approved
Week 2: Build & Launch
- Creative production & review
- Campaign architecture built
- QA checklist completed
- Campaigns live by Day 14
Week 3–4: Optimize & Report
- Learning phase monitoring
- First optimization cycle
- Weekly snapshots
- Day 30 review meeting
What Your 30 Days Looks Like
Every business is different. Here is how the process adapts.
🍜 I run a restaurant chain
Location-targeted Meta ads driving foot traffic. Creative features your dishes and ambiance. By Day 30, cost-per-visit data and seasonal promotion plan.
📦 I sell products online
Full-funnel: prospecting, retargeting, dynamic product ads. Product feed audit, tracking fixes, 3–5 creative angles. Day 30: ROAS and top-SKU performance.
💼 Professional services firm
Lead gen with authority-driven ads targeting decision-makers. Lead quality scoring. Day 30: cost-per-qualified-lead and converting messaging.
🚀 Launching a new brand
Extra awareness and creative testing. More variants, multiple positioning angles, first retargeting audiences. Day 30: validated messaging and scaling roadmap.
Frequently Asked Questions
Do I need an existing ad account?
No. We'll set it up under your Business Manager so you own it from day one. If you have one, we request access — never ownership.
What if I've had a bad agency experience?
That's why we built this process. Month-to-month, full ownership, weekly reporting, WhatsApp communication. Never locked in or left in the dark.
How much budget do I need?
We work with ad budgets from HK$15,000/month. We'll be honest about what's realistic during the discovery call.
What happens after 30 days?
You decide. Continue month-to-month, or pause/leave — your account, data, and creatives stay with you.
Do you handle creative?
Everything — copywriting, design, video editing. If you have brand assets, great. If not, we work with what's available.
How do you communicate?
WhatsApp for speed, plus structured calls at key milestones. You'll never chase us for updates.
Can I see past results?
Yes — ask during the discovery call. We share relevant case studies from your industry.
Ready to See the Process in Action?
Book a free 30-minute strategy call. No pitch deck, no pressure.
No lock-in · You keep your ad account · Month-to-month
