View work ＋FITNESS & WELLNESSMake training clear.
Make training clear.
Make the first step approachable.
Some people want to build a habit; others want to train more effectively. Content should speak to those goals and show what taking part involves.
Explore our approach ↓Similar goals.
Different reasons to start.
Training methods, member experiences and trial-class details address different stages of consideration. Our training content and class videos show what taking part involves. Fitness and course advertising then connects that interest with trial-class or course enquiries, making the first step clear.
01 / Understanding TrainingExplain how the training works.
Explain how the training works.
Give people a clearer choice.
Different types of training need different introductions. These graphics start with methods and how the body feels, helping readers understand the training being discussed.
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View work ＋Training Demonstration · Video Work
Physical assessment and personal training trial
02 / Reasons to StartConnect everyday goals
Connect everyday goals
with the motivation to take part.
Age, fitness and physique goals can shape the reasons people start exercising. Each ad focuses on one question, connecting the training introduction with the reader’s circumstances.
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View work ＋Video Work / From Motivation to ParticipationBefore the first session,
Before the first session,
see a real class.
People considering exercise want to know why to train and what they will actually do. This Muay Thai work starts with everyday situations, then adds real class footage and partner training to explain the experience.
Find a reason to start in everyday life.
A sedentary routine provides the starting point for an introduction to small-group training.
See the class before considering a trial.
Warm-ups, pad work and bag drills show what taking part involves.
Training together adds another reason to take part.
Two people training together introduce the idea of working out with a partner.
03 / Member ExperiencesLet members add
Let members add
their own perspective.
Member content offers another way to understand the training. Specific experiences and posts on different topics add context beyond the course introduction.
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View work ＋04 / Trial Class DetailsAfter interest comes
After interest comes
a clear way to begin.
Trial class ads should clearly explain how to take part and where to start, taking readers from understanding the training to knowing how to join a class.
View work ＋Make training tangible.
Make the first step clear.
From training methods and member experiences to trial class details, each piece should address a practical consideration before someone starts exercising.
Talk to us ↗Past work shown for reference. Please refer to the brands’ latest announcements for current offers, prices and event details.
