Marketing Agency Quotes in Hong Kong: Compare the Work Behind the Fee
Compare marketing proposals using the same brief: deliverables, production, media, website work, measurement, ownership and partnership terms.
The six-part scope checklist
What does the monthly fee actually cover?
Give each team the same brief. Compare delivery, responsibility and extra costs.
Planning
Priorities · who approves
Content production
Formats · quantity · revisions · usage rights
Advertising
Channels · operating responsibility · ad spend
Website and enquiries
What changes · where enquiries arrive
Measurement and follow-up
Definitions · reporting · business feedback
Terms and handover
Files · access · notice period
NEXT STEPGet written answers and identify extra charges.
Two quotations may be pricing different jobs
One proposal may cover campaign operation using supplied assets. Another may include planning, production, page work and tracking. Even if both say “digital marketing”, their fees cannot be compared until the work is aligned.
Begin with the business problem, current resources, priorities and spending boundaries. Ask each team to explain what it would address first and what depends on your input. Keep the brief consistent so a change of supplier does not quietly become a change of task.
Use six rows to make the scope visible
| Work | What should be written |
|---|---|
| Planning | Priority setting, review rhythm and who approves decisions. |
| Content and production | Formats, quantities, shoot arrangements, revisions and usage. |
| Advertising | Channels, account responsibilities, testing and separate media spend. |
| Website and enquiry route | What is changed, where enquiries arrive and any additional development. |
| Measurement | Outcome definitions, access, reporting and sales feedback responsibilities. |
| Handover and terms | Files, account access, initial period, renewal, notice and exit work. |
For each row, mark included, excluded or pending clarification. Name the responsible party and any approval needed. A blank cell should remain an unanswered question until the proposal is clarified.
Compare deliverables by their purpose
A count of posts does not tell you whether the content addresses the questions that stop customers deciding. Ask what each format is for, how it is distributed and how response will be reviewed. A campaign concept, an edited film and a resized image are different deliverables.
For illustration, a proposal built around regular organic posts and one built around an ad test with a dedicated enquiry page may serve different goals. Neither is inherently better; the decision depends on your problem, existing content and team capacity.
Separate the fee from the full commitment
Write media spend, service fees and agreed extras separately. Confirm production locations, talent, third-party tools, licences and work beyond the scope where relevant. Do not assume a monthly retainer includes unlimited work.
CLS currently publishes HK$20,000–40,000 per month for an agreed ongoing scope. The initial period is 90 days, followed by monthly renewal with 30 days’ notice. Media spend and applicable extra costs are separately outlined. Read the current pricing page and the proposal together; this is not a fixed list of deliverables for every client.
Ask for evidence that explains the claim
Creative examples help assess communication and production. Performance claims need a period, spending context and outcome definition. Check whether a screenshot reports clicks, enquiries, qualified opportunities, attributed revenue or business sales.
For Google Ads, Google’s third-party policy addresses transparency around costs and reporting. Outside that platform-specific policy, agree the visibility you need in the written scope.
Keep account access and handover practical
Document which accounts belong to the business, who has access and how work will continue if either team changes. Discuss deliverable usage and editable-file availability explicitly. A shared password is not a substitute for a clear access arrangement.
Google provides account access management. Access should be appropriate to each role and reviewed as responsibilities change.
Questions before approving the proposal
Why can a broader retainer cost more?
Production, page work, measurement and coordination can require different capabilities. Ask for the proposed scope and exclusions rather than accepting “premium service” as the explanation.
Should the agency guarantee revenue?
Request a reasoned plan, accountable delivery and reviewable evidence. Revenue also depends on the offer, margin, capacity and sales process. A guarantee should not replace those assumptions.
What if the scope still feels unclear?
Send the unanswered rows back before approving the work. Clarify responsibilities and costs in writing.
Compare CLS against the same brief
Review our content, advertising and measurement scope, then bring your priorities. The purpose is to establish whether the proposed work fits your business.